Plans that grow when you do

MuChat answers the comments, story replies and DMs your Instagram posts bring in — instantly, in your words — so the people ready to buy get a reply while they’re still interested, and you and your team handle the real conversations in one shared inbox.

Live automations (how many are switched on at the same time — drafts and stopped automations don’t count), active contacts (people who’ve been in touch recently), channels (each connected Instagram account, Telegram, SMS, Email, Messenger or WhatsApp) and team seats (how many people can sign in to the workspace).

Someone who messaged you, commented or replied to a story in the last 30 days. Contacts you import or add by hand count from the day you add them. Nobody is deleted when they go quiet — they just stop counting, and count again the moment they write in.

Nothing stops. New DMs, comments and story replies still come in and get answered — we never turn away a real lead. On a paid plan, each extra active contact that month is billed at the plan’s rate (not available on Free, $0.10 on Essential, $0.05 on Pro, $0.025 on Business and $0.004 on Advanced), on a separate invoice after the month ends — upgrade before the month ends and the bigger plan covers the whole month. You can cap extra contacts or switch them off in Settings › Billing; with them off, or on Free, adding contacts yourself (CSV or by hand) pauses at the limit instead. Nothing extra is billed during a free trial.

Nothing that’s already live stops. You just can’t switch on another automation until you stop one or upgrade.

Yes, on every plan. Webhooks send a signed event to any HTTPS address when a contact is created, a conversion is recorded, an automation runs or a message arrives — Zapier and Make can catch them. HubSpot, Mailchimp, Klaviyo, Shopify and Google Sheets are built in — a flow step sends to them directly, no Zapier needed. The REST API goes the other way: list and tag contacts, send a DM inside Instagram’s 24-hour window, and record conversions.

AI replies are built — they answer from facts you provide and hand over to a person when they’re unsure — but they aren’t switched on yet. Until they are, every message MuChat sends is one you wrote.

No. Every feature is on every plan, including Free. Broadcasts only reach people who messaged you in the last 24 hours — Instagram’s rule — and those people already count as active contacts, so a broadcast never adds to your count on its own.

No. The Free plan doesn’t need a card. Essential and Pro start with a 14-day free trial — nothing is charged today. Business and Advanced are billed from the day you subscribe.

Yes — Essential and Pro both start with a 14-day free trial. Cancel before it ends and you won’t be charged. The trial is once per workspace.

Change or cancel your plan any time from Settings → Billing. Cancelling keeps your data; you move to the Free plan’s limits.

MuChat uses Instagram’s official API, and you connect through Instagram’s own login screen — we never see your password. We’re an independent product, not affiliated with or endorsed by Meta.

Every plan has the same features. Pick by seats (2 on Free, 2 on Essential, 3 on Pro, 5 on Business and 10 on Advanced), by active contacts (100 on Free, 250 on Essential, 2,500 on Pro, 7,500 on Business and 25,000 on Advanced) and by channels (2 on Free, 2 on Essential, 3 on Pro, unlimited on Business and unlimited on Advanced). Free runs up to 4 automations at once; every paid plan is unlimited. Business and Advanced add priority support.

There’s no separate agency plan — the Agency hub is free on every plan, Free included. Each client is its own workspace on its own plan, paid by whoever owns it (your agency or the client). Your agency team gets into every client without using that client’s seats. There’s no single combined invoice and no white-label.