Manychat pricing in 2026, explained
Every Manychat plan, what an active contact costs once you pass your limit, and what a real month adds up to, next to the same numbers for MuChat.
Prices from manychat.com/pricing, checked October 9, 2026. US dollars, before tax.
Five plans, priced by active contacts
Every Manychat plan includes a monthly allowance of active contacts. Go past it and each extra person that month is billed at the plan's rate, which is lower on annual billing.
| Plan | Monthly | Annual | Active contacts | Each extra contact | Channels | Users | Manychat AI |
|---|---|---|---|---|---|---|---|
| Free | $0 | $0 | 25 | Not available | 2 | 1 | — |
| Essential | $17/mo | $14/mo ($168/yr) | 250 | $0.10 ($0.082 annual) | 2 | 2 | — |
| Pro | $39/mo | $29/mo ($348/yr) | 2,500 | $0.05 ($0.038 annual) | 3 | 3 | Included |
| Business | $99/mo | $69/mo ($828/yr) | 7,500 | $0.025 ($0.018 annual) | All | 5 | Included |
| Advanced | $199/mo | $139/mo ($1,668/yr) | 25,000 | $0.004 ($0.0028 annual) | All | 10 | Included |
Free has up to 4 active automations and Manychat branding (more on the free plan); every paid plan has unlimited automations and no branding. Essential and Pro start with a 14-day free trial. Business and Advanced add priority support. Source: manychat.com/pricing.
What counts, and what you pay past the limit
An active contact is one real person you interacted with that month, however many messages it took. Comments answered, DMs sent by an automation, broadcasts and inbox replies all count. Annual plans still count and bill overage monthly.
- Automations don't stop. Past your allowance Manychat keeps answering and bills each extra contact.
- You can cap it. An overage threshold limits how many extra contacts you'll pay for, or turns overage off.
- Upgrading forgives it. Move up a plan within the same billing cycle and the overage so far is dropped.
- Free has no overage. On Free, 25 contacts a month is the ceiling until you upgrade.
Same ladder, lower prices
MuChat's plans follow the same shape, with the same contacts on each plan. Every paid plan costs less, monthly and annually, and Free goes further. Each cell shows Manychat first, then MuChat.
| Plan | Manychat: monthly / annual per mo | MuChat: monthly / annual per mo | Active contacts | Users / seats | Channels |
|---|---|---|---|---|---|
| Free | $0 | $0 | 25 / 100 | 1 / 2 | 2 / 2 |
| Essential | $17 / $14 | $9 / $7 | 250 / 250 | 2 / 2 | 2 / 2 |
| Pro | $39 / $29 | $25 / $19 | 2,500 / 2,500 | 3 / 3 | 3 / 3 |
| Business | $99 / $69 | $65 / $45 | 7,500 / 7,500 | 5 / 5 | All / All |
| Advanced | $199 / $139 | $129 / $89 | 25,000 / 25,000 | 10 / 10 | All / All |
Where MuChat costs less
- Free covers 100 active contacts and 2 seats, against Manychat's 25 and 1.
- Every paid plan costs less: $9, $25, $65 and $129 a month, against $17, $39, $99 and $199.
- Annual plans too: $84, $228, $540 and $1,068 a year, against $168, $348, $828 and $1,668.
- Monthly overage rates are the same on every paid plan.
Where Manychat is ahead
- Manychat AI is included on Pro and up. MuChat's AI replies aren't switched on yet.
- On annual plans Manychat's per-contact overage is lower; MuChat charges its monthly rate on both.
- More channels are live today: Manychat runs Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS and email. MuChat is live on Instagram, with Telegram and SMS in beta and WhatsApp and Messenger coming soon.
What a month actually costs
Plan price plus overage at each tool's published rates. Annual figures are the yearly price divided by twelve, plus that month's overage.
| Month | Manychat, monthly | MuChat, monthly | Manychat, annual | MuChat, annual |
|---|---|---|---|---|
| 400 active contacts on Essential | $32 | $24 | $26.30 | $22 |
| 3,000 active contacts on Pro | $64 | $50 | $48 | $44 |
| 10,000 active contacts on Business | $161.50 | $127.50 | $114 | $107.50 |
Manychat pricing questions
How much does Manychat cost per month?
Manychat has a Free plan and four paid plans: Essential at $17/month, Pro at $39, Business at $99 and Advanced at $199 when billed monthly. Paid annually they work out to $14, $29, $69 and $139 a month. Each plan includes a number of active contacts, and contacts past that are billed per person. Prices are before tax and depend on your billing country.
Is Manychat free?
Yes, Manychat has a free plan with 25 active contacts a month, up to 4 active automations, 2 channels, 1 user and Manychat branding on messages. There's no overage on Free, so once you need more than 25 people a month you have to upgrade. MuChat's Free plan includes 100 active contacts and 2 seats.
What is an active contact on Manychat?
A real person you interact with in a monthly billing period, through automations, AI, broadcasts or the inbox. It doesn't matter how many messages you exchange: one person is one active contact for the month. Annual plans still count active contacts monthly and bill overage monthly.
What happens if I go over my Manychat contact limit?
Your automations keep running and each extra active contact is billed: $0.1 on Essential, $0.05 on Pro, $0.025 on Business and $0.004 on Advanced when billed monthly, and less on annual plans. You can set an overage threshold, and if you upgrade within the same billing cycle the overage so far is forgiven.
Does Manychat have a free trial?
Essential and Pro come with a 14-day free trial. Business and Advanced bill from the start. MuChat works the same way: a 14-day trial on Essential and Pro.
Is Manychat AI included in the price?
Manychat AI is included on Pro, Business and Advanced, not on Free or Essential. MuChat's AI replies are built but not switched on yet, so if AI-written replies matter to you today, that's a point for Manychat.
Is there a cheaper alternative to Manychat?
MuChat costs less on every plan, for the same contacts: Essential is $9/month against $17, Pro $25 against $39, Business $65 against $99 and Advanced $129 against $199, and annual plans are cheaper too. Free covers 100 active contacts instead of 25. One thing goes Manychat's way: on annual plans its per-contact overage is lower than ours.
Weighing a switch? Read what to look for in a Manychat alternative or see MuChat's full pricing.
Start on MuChat free
100 active contacts and every trigger on the Free plan, no card needed. Upgrade when your comments outgrow it.