Chatfuel pricing, and how it compares with Manychat and MuChat
Chatfuel is an AI chatbot platform for WhatsApp, Instagram and Facebook: one flat plan at $20 a month, unlimited contacts, no free plan. Here's what it includes, and an honest look at where Manychat or MuChat fits better, and where Chatfuel does.
Chatfuel's plans from chatfuel.com/pricing, checked October 22, 2026.
Two plans, priced flat
Chatfuel doesn't count contacts or messages. Its plans include AI credits and a fair-use allowance for AI replies; keyword replies, button flows and broadcasts are unlimited. Yearly billing saves 10%. Meta's WhatsApp fees are extra.
| Plan | Monthly | Yearly | AI credits | Businesses |
|---|---|---|---|---|
| Business | $20/mo | $216/yr ($18/mo) | $20 a month | 1 |
| Agency S | $100/mo | $1,080/yr ($90/mo) | $100 a month | 3 |
On Chatfuel Business
- Send WhatsApp conversions to Meta Pixel
- See which ad campaigns and funnels drive sales
- Qualify and score leads automatically
- Sell products and services right in the chat
- Reply to post comments automatically
- Reply to Reels comments automatically
- Send bulk WhatsApp campaigns
- Book meetings in WhatsApp automatically
- Sync WhatsApp with your CRM
Sources: chatfuel.com/pricing (feature names as Chatfuel lists them) and its usage limits page.
Three ways to charge for the same conversations
Chatfuel charges one flat price; Manychat and MuChat charge by the people you talk to each month. Each row shows Chatfuel, then Manychat, then MuChat.
| Chatfuel | Manychat | MuChat | |
|---|---|---|---|
| Price to start | $20/mo | $17/mo | $9/mo |
| Free plan | No (free trial) | 25 active contacts a month | 100 active contacts a month |
| What the price is based on | Flat: unlimited contacts and messages; AI on a fair-use allowance | Active contacts | Active contacts |
| Channels | WhatsApp, Instagram, Facebook | Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS, email | Instagram, WhatsApp; Telegram and SMS in beta; Messenger coming soon |
| AI replies | Included: $20 of AI credits a month | Manychat AI on Pro and up | Built, not switched on yet |
| Instagram comment replies | Yes | Yes | Yes |
| Instagram story replies and Live comments | Not on its pricing page | Yes | Yes |
| WhatsApp broadcasts with templates | Yes | Yes | Yes |
What the same audience costs
The cheapest plan on each tool for the people you talk to in a month, billed monthly. Up to about 360 people a month MuChat costs the same as Chatfuel or less; past that, Chatfuel's flat price is lower, as long as your AI replies stay inside its fair-use allowance.
| People a month | Chatfuel | Manychat | MuChat |
|---|---|---|---|
| 100 people | $20 | $17 on Essential | $0 on Free |
| 300 people | $20 | $22 on Essential | $14 on Essential |
| 1,000 people | $20 | $39 on Pro | $25 on Pro |
| 5,000 people | $20 | $99 on Business | $65 on Business |
Where Chatfuel is ahead
- A flat price: unlimited contacts and messages, so a big audience costs the same as a small one.
- AI replies included from the first plan, with $20 of AI credits a month.
- Built for WhatsApp sales: bulk campaigns, bookings, CRM sync and conversions sent to Meta Pixel.
Where Manychat is ahead
- The most channels: Messenger, WhatsApp, TikTok, Telegram, SMS and email as well as Instagram.
- A free plan, and years of templates, agencies and tutorials around it.
Where MuChat is ahead
- A free plan for 100 people a month, four times Manychat's, with every trigger.
- The lowest price for a small audience: Essential at $9 a month, with a 14-day free trial.
- Instagram first: comments, story replies, mentions, Live comments, follow gates and a shared inbox.
Chatfuel questions
How much does Chatfuel cost?
Chatfuel Business is $20 a month billed monthly, or $216 a year ($18 a month) billed yearly, with $20 of AI credits a month. Agency S, for running 3 client businesses, is $100 a month. Meta's WhatsApp message fees are charged on top, from the same wallet.
Is Chatfuel free?
No. Every Chatfuel plan starts with a free trial, with no card needed, but there's no free-forever plan. Manychat's free plan covers 25 active contacts a month; MuChat's covers 100.
Chatfuel vs Manychat: which is better?
They charge differently. Chatfuel is one flat plan with unlimited contacts and messages, built around AI replies on WhatsApp, Instagram and Facebook. Manychat charges by active contacts, has a free plan, and runs more channels (Messenger, WhatsApp, TikTok, Telegram, SMS and email). For a large audience, Chatfuel's flat price is usually lower; to start free, or for TikTok and email, Manychat fits better.
Is there a Chatfuel alternative with a free plan?
Yes. MuChat Free is $0 with no card: 100 active contacts a month, 4 live automations and every trigger, including comment replies, story replies and DM keywords. Manychat also has a free plan, for 25 contacts.
What happens when Chatfuel's AI limit runs out?
Chatfuel's plans include a fair-use allowance for AI processing. Keyword replies, button flows and broadcasts don't count, but if AI replies use up the allowance, the bot pauses until the next billing period, or until you renew early or connect your own OpenAI key.
Comparing more tools? See the Manychat alternatives, Manychat pricing, the Manychat review, or MuChat's pricing.
Start free, no trial clock
MuChat Free: 100 active contacts a month and every trigger, with no card and no end date.