Can’t prove your DMs sell?
Likes and replies don’t convince anyone. Count the purchases, bookings and sign-ups your automations bring in — with their value.
You know the DMs are working — people say so — but when a client, a partner or your own spreadsheet asks what they’re worth, all you can show is a pile of conversations.
How MuChat handles it
- 01
Define what counts
Set up conversion events for the goals that matter — a purchase, a booked call, a sign-up — with a default value.
- 02
Record them where they happen
From a flow step, a contact’s profile, or your store and booking tools through the API.
- 03
See what earned it
Insights shows conversions and value by automation and by sequence, credited to the last one that touched each person in the 7 days before.
Ready-made fixes
Qualify leads from Instagram ads
Answer everyone who taps your click-to-DM ad and route buyers to a person.
Check it outAuto-DM links from comments
Send a DM with your link every time someone comments on your post.
Check it outAuto-send links in DM
Let people pick what they want and send the matching link.
Check it outCount the sales, not just the clicks
Record purchases, bookings and sign-ups with their value, and see which automations and sequences they’re credited to.
- Purchase64$3,812.40
- Booked call23—
- Email signup181—
- Auto-DM links from comments$2,104.10
- Grow your email list$1,011.30
- Run a giveaway$697.00
Credited to the last automation run or sequence that touched the contact in the 7 days before.
Every fix here works on every plan
Start on Free. Paid plans add active contacts, channels and seats — and past the allowance they keep working at a small per-contact rate.
Free
$0/mo
Free forever
- 100 active contacts
- No overage charges
- 2 seats · 2 channels
- No card needed
Essential
$7/mo
billed yearly · $9 monthly
- 250 active contacts
- then $0.10 each
- 2 seats · 2 channels
- 14-day free trial
Pro
$19/mo
billed yearly · $25 monthly
- 2,500 active contacts
- then $0.05 each
- 3 seats · 3 channels
- 14-day free trial
Business
$45/mo
billed yearly · $65 monthly
- 7,500 active contacts
- then $0.025 each
- 5 seats · unlimited channels
- Billed from day one
Advanced
$89/mo
billed yearly · $129 monthly
- 25,000 active contacts
- then $0.004 each
- 10 seats · unlimited channels
- Billed from day one
Your next customer is already in your comments
Set up your first automation in the time it takes to write one reply by hand.