Whatever you sell, it starts in the DMs
Find the setup that fits how you work — or start from the problem that’s costing you the most.
Built for people who sell on Instagram
Start from what hurts
- Drowning in commentsEvery one of them is someone who wants something from you. Answer them all — automatically — and turn the pile into sales.
- Viral but brokeA million views don’t pay rent. Give every viewer a one-comment path from “I love this” to “bought it”.
- Wrong link, wrong time“Link in bio” sends people hunting for a link you changed yesterday. Send the exact link for the exact post, in their DMs.
- Can’t log offYour audience messages at 2am and on holiday. Let MuChat answer the first message so you can actually switch off.
- Renting your audienceFollowers are rented; the algorithm decides who sees you. Turn attention into contacts you can find, tag and segment.
- Can’t keep up with DMsStop copy-pasting the same answer. Let keywords do the repeat work and give the real conversations to a person.
- Leads go coldThey asked for the link, got it, and drifted off. Follow up while they’re still in the conversation — on a schedule, without a single reminder on your phone.
- Can’t prove it sellsLikes and replies don’t convince anyone. Count the purchases, bookings and sign-ups your automations bring in — with their value.
- Ad clicks that go nowhereClick-to-DM ads fill your inbox with people ready to talk. Answer every one of them in seconds, and put the serious ones in front of a person.
- In-store visitors vanishPut a QR code on the counter, the packaging or the event stand. One scan starts a DM, and every visitor becomes someone you can reach.
The tools doing the work
Every setup above is built from the same parts — all of them on every plan, including Free.
Flow Builder
Buttons, carousels, questions that save the answer, conditions, smart delays and hand-offs to your team.
Sequences
Timed follow-ups started and stopped from any flow, inside Instagram’s 24-hour window.
Shared inbox
Routing rules, per-person limits, notes, reminders and notifications — and it works on your phone.
Growth tools & ads
QR codes, ref links, a link-in-bio page and click-to-DM ads that start a conversation.
Insights & conversions
Clicks, click-through and recorded sales with their value, by automation and by sequence.
Teams, API & workspaces
Owner, admin, editor and viewer roles, an API and webhooks — across as many workspaces as you run.
Start free, pay as you grow
Every solution above works on every plan. Paid plans add active contacts, channels and seats — and past the allowance they keep working at a small per-contact rate.
Free
$0/mo
Free forever
- 100 active contacts
- No overage charges
- 2 seats · 2 channels
- No card needed
Essential
$7/mo
billed yearly · $9 monthly
- 250 active contacts
- then $0.10 each
- 2 seats · 2 channels
- 14-day free trial
Pro
$19/mo
billed yearly · $25 monthly
- 2,500 active contacts
- then $0.05 each
- 3 seats · 3 channels
- 14-day free trial
Business
$45/mo
billed yearly · $65 monthly
- 7,500 active contacts
- then $0.025 each
- 5 seats · unlimited channels
- Billed from day one
Advanced
$89/mo
billed yearly · $129 monthly
- 25,000 active contacts
- then $0.004 each
- 10 seats · unlimited channels
- Billed from day one
Your next customer is already in your comments
Set up your first automation in the time it takes to write one reply by hand.