Free tool

Instagram bio generator

Say what you do, add one detail about you and pick a call to action. Get bio ideas that fit Instagram's 150-character limit. Free, no login, and nothing you type leaves your browser.

Style
Call to action
Writing

How to write a good Instagram bio

  • Lead with what you do

    People decide in a second whether to follow. The first line should say what they'll get from your account.

  • Add one detail that's only yours

    A city, a credential or a number of happy customers makes a bio believable, and different from every other one.

  • End with one action

    Shop, book, download or DM: pick one. A bio that asks for three things gets none of them.

  • Use line breaks

    Short lines are easier to read on a phone than one long sentence.

  • Go easy on emoji

    One at the start of a line helps people scan. Five in a row makes it harder to read.

  • Update it

    Change your call to action when you launch something. Your bio is the most visited part of your profile.

FAQ

Bio questions

How long can an Instagram bio be?

150 characters, including spaces, emoji and line breaks. The app counts them as you type, and this tool shows the count on every idea.

How do I add line breaks to my Instagram bio?

Type them in the Bio field under Edit profile, or paste a bio that already has them, like the ideas here. Instagram keeps the line breaks.

Can I put a link in my bio?

Yes, in the Links section under Edit profile, separate from the bio text. A web address typed into the bio itself isn't clickable, so the bio's job is to tell people why to tap the link.

What does "DM me a keyword" do?

It asks people to message you a word, like GUIDE, instead of hunting for a link. With MuChat, every message with that word gets your link or offer back automatically, and you get a new contact.

Should I put keywords in my bio?

Say clearly what you do, in the words people would use. Instagram search looks most at your name and username, so put your main keyword in the name field too.

Do you store what I type?

No. Ideas are made in your browser and nothing is sent to MuChat. No account or login is needed.

More free tools: the username generator, the engagement rate calculator, and our guide to Instagram's text limits.

Turn bio visits into conversations

Ask people to DM you a keyword, and MuChat sends your link or offer back to every one of them automatically. Free plan, no card needed.