MuChat blog

Ideas for selling in the DMs

Guides and playbooks on Instagram automation: how comment-to-DM works, the rules that shape it, and how to turn conversations into customers.

Guides8 min read

Meta Conversions API for Click-to-Message Ads

Why sales that happen in a DM are invisible to your ad reporting, and how the Conversions API sends them back to Meta so the right ads get credit.

Read
Guides8 min read

Looking for a ManyChat Alternative? Read This

What to check before you move your Instagram automation to another tool, and an honest account of what MuChat does, what it does not, and what it costs.

Read
Playbooks7 min read

How to Manage Multiple Instagram Accounts

Running several Instagram accounts without crossed wires: what to separate, what to share, and how replies stay on the account the person wrote to.

Read
Guides8 min read

Send Instagram DMs to Your CRM and Email Tools

Getting a name and email out of an Instagram conversation and into HubSpot, Mailchimp, Klaviyo, Shopify or a spreadsheet, without a middleman service.

Read
Guides8 min read

WhatsApp Business Automation: What to Know First

How automation works on WhatsApp and Messenger, the rules that shape it, and which channels you can automate today while those approvals land.

Read
Guides7 min read

Telegram Bots for Business: A Practical Guide

What a Telegram bot can do for a business, why there is no 24-hour limit to design around, and how to connect one in a few minutes.

Read
Playbooks8 min read

Instagram Lead Generation That Uses Your DMs

How to turn Instagram conversations into leads you can actually contact later, including collecting an email without killing the conversation.

Read
Product3 min read

Auto-DM People Who Comment on Your Instagram Live

Comments during a Live scroll past in seconds. MuChat can answer them with a private DM, matched on a keyword or on every comment.

Read
Guides6 min read

How comment-to-DM automation actually works on Instagram

Someone comments “LINK” and a DM lands seconds later. Here’s what happens between those two moments, and the Instagram rules that shape it.

Read
Guides5 min read

Instagram’s 24-hour messaging window, explained

The single rule that decides when your automations can talk, when they have to wait, and why Instagram automation can’t be used for cold DMs.

Read
Playbooks5 min read

Comment keywords that get people to DM you

The word you ask for decides how many people comment. A practical list by goal, plus the mistakes that quietly kill response.

Read
Playbooks4 min read

Follow-gated links: grow followers the right way

“Follow to unlock” can turn a viral post into lasting followers, or into a pile of irritated commenters. How to do it well.

Read
Product4 min read

Set up your first MuChat automation in about ten minutes

From sign-up to your first live comment-to-DM automation, with the choices that matter at each step.

Read

Put it to work on your next post

Your first comment-to-DM automation takes about ten minutes. Free to start.