Turn comments into booked calls
Coaches, consultants, trainers and studios: let MuChat answer the first message, share your booking link and warm people up — you show up for the call.
What’s getting in your way
Discovery DMs eat your day
“How does it work?” “What does it cost?” The same intro conversation, over and over.
Leads go cold overnight
Someone asks at 11pm; by the time you reply, they’ve booked someone else.
No list to call your own
Your audience lives on Instagram, and Instagram decides who sees you.
Templates coaches & services use first
Book a call, with a morning reminder
Send your booking link, then nudge anyone who hasn't booked at 10am.
Check it outGet a callback number
Ask for a phone number in the DM and hand the lead to your team.
Check it outRespond to all your DMs
Send customized replies when people DM you specific keywords.
Check it outQualify before you get on a call
Ask what they’re after with quick replies, send each answer down its own path, and tag people so you know who’s ready to book.
Worth switching on next
Never leave a DM unanswered
A default reply acknowledges every new message — at most once a day per person — until you can follow up yourself.
Take a callback number
Ask for a phone number in the DM — checked before it’s saved — tag the lead and notify your team.
Reply in business hours
A delay can wait until 9:00 on weekdays in your time zone, so follow-ups never land at midnight.
Three things to set up this week
- Step 1
Make BOOK your keyword
Anyone who DMs BOOK gets asked for their email, then your calendar link — and one friendly reminder at 10am the next weekday.
- Step 2
Nurture before the pitch
Start a short sequence after the free guide: a tip, a quick question, then your booking link — spaced over the hours they’re still talking to you.
- Step 3
Count the calls you book
Record a “Booked call” conversion on the contact’s profile, and see which automations fill your calendar.
Pricing for coaches & services
Essential. 250 active contacts covers a busy coaching inbox, with unlimited automations for every lead magnet and booking flow, and 2 seats for you and an assistant.
Free
$0/mo
Free forever
- 100 active contacts
- No overage charges
- 2 seats · 2 channels
- No card needed
Essential
$7/mo
billed yearly · $9 monthly
- 250 active contacts
- then $0.10 each
- 2 seats · 2 channels
- 14-day free trial
Pro
$19/mo
billed yearly · $25 monthly
- 2,500 active contacts
- then $0.05 each
- 3 seats · 3 channels
- 14-day free trial
Business
$45/mo
billed yearly · $65 monthly
- 7,500 active contacts
- then $0.025 each
- 5 seats · unlimited channels
- Billed from day one
Advanced
$89/mo
billed yearly · $129 monthly
- 25,000 active contacts
- then $0.004 each
- 10 seats · unlimited channels
- Billed from day one
Questions from coaches & services
Can MuChat book the call for me?
It sends people your booking link (Calendly or whatever you use) and tracks the click. The booking itself happens on your scheduling tool.
Will people know it’s automated?
Automated messages are written by you, in your voice. When a real conversation starts, you or your team take over from the inbox — and can pause automation for that person while you talk.
Can I collect phone numbers?
Yes. An ask step checks the reply is a real phone number, stores it in a consistent format, and saves it to the contact. Anyone who says stop isn’t asked again.
Can I see which posts bring in booked calls?
Yes. Record each booking as a conversion — on the contact’s profile, or from your scheduling tool through the API — and Insights credits it to the last automation run or sequence that touched that person in the 7 days before.
Your next customer is already in your comments
Set up your first automation in the time it takes to write one reply by hand.