Social smarter,
not harder.
Sell more, engage better and grow your audience with powerful automations for Instagram comments, story replies and DMs.
- Official Instagram API
- No password sharing
- Free plan, no card
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Scale up your best conversations
Powerful automations for all the ways you engage and monetise.
“How much is this?” “Do you ship to Mars?” Instant reply, link attached, while the post is still warm — and you didn’t even blink.
See the comment-to-DM templateEverywhere your audience is
We went deep on Instagram before going wide. WhatsApp is here in beta; the rest are on the way.
Effortlessly automate DMs and comment replies
Learn moreMessenger
Auto-respond to inbound messages so you never lose a sale
Get notifiedTransform leads into loyal customers by engaging them 1:1
Learn moreTikTok
Turn viral moments into meaningful conversations
Get notifiedMore messages, less mess.
All work and no play
- Copy-pasting the same reply 417 times
- Losing hot leads in endless DMs
- Missed sales while you sleep
- Every comment, follow and DM buries you deeper
Less grind and more pay
- Smart replies handle FAQs instantly
- Organised, tagged leads
- Sales going off 24/7
- Every interaction is a chance to convert
From simple welcome messages to optimised sales funnels
Launch fast with a ready-made automation, or build your own in the Flow Builder. No code either way.
Auto-DM links from comments
Send a DM with your link every time someone comments on your post.
When someone comments your keyword on a post or reel, they get a public reply and a DM with a button. Tapping the button opens the 24-hour messaging window, and your link is delivered straight into their inbox.
Build any conversation. See it before it goes live.
Drag messages, buttons, conditions, delays and tagging actions onto a canvas and wire them together. MuChat flags loose ends before you publish, and nothing goes out until you switch it live.
- Branch on whether someone follows you, their tags, what they typed — or whether you’re open right now
- Ask a question and keep the answer; send carousels, images, video, audio or a PDF
- Wait until 9:00 on weekdays, then hand the conversation to a teammate
- Edit a draft while the published version keeps running, with history to restore
Built for the whole job, not just the first reply
Every plan — including Free — gets all of it. Plans differ in active contacts, channels, seats and support.
Sequences
Timed follow-ups, started and stopped from any flow.
Insights & conversions
Clicks, click-through and recorded sales with their value, by automation and sequence.
A team inbox with roles
Routing rules, hand-offs from flows, @mentions and notifications — with owner, admin, editor and viewer roles.
Contacts that stay tidy
Tags that follow every rename, custom and bot fields, segments, CSV import and export, and merging duplicates.
Apps, API & webhooks
Send leads straight to HubSpot, Mailchimp, Klaviyo, Shopify or Google Sheets — or use the API and signed webhooks for Zapier, Make or your own server.
Workspaces
One login for every brand or client, with account templates to copy a setup across.
Broadcasts & split tests
One message to a segment, in up to four versions — see how each did, and decide for yourself.
Business hours
Set your hours once: flows know when you’re open, and an away message covers the rest.
Works on your phone
Inbox, contacts, broadcasts and Insights all run on a phone. Only building a flow needs a bigger screen.
What you get, in plain numbers
No vanity stats — just what’s in the box.
Get up and running in 3 simple steps
We make it easy to make it easy. No degree in computer science required.
Sign up for free
Start free — no credit card, no sales call, no demo maze.
Connect Instagram
One tap through Instagram’s own login. We never see your password.
Go live in minutes
Pick a template, make the words yours and hit Go Live — comment templates set themselves up from three quick questions.
Priced for one. Built for a team.
Start free. Upgrade when the DMs start paying for themselves.
Free
Try automation on your own account
Free forever
- Every trigger, template and Flow Builder block
- Up to 4 live automations
- Connect any 2 channels
- Shared inbox, sequences and Insights
- API and webhooks
- 2 seats
- Help center guides
- “Sent with MuChat” line on DMs
Essential
For creators and growing brands
$84 billed yearly (22% off)
- Everything in Free
- Unlimited live automations
- Connect any 2 channels
- 2 seats
- No MuChat branding on DMs
- Email support
Pro
For scaling creators and growing businesses
$228 billed yearly (24% off)
- Everything in Essential
- Connect any 3 channels
- 3 seats
- Email support
Business
For businesses and teams sharing the inbox
$540 billed yearly (31% off)
- Everything in Pro
- Unlimited channels
- 5 seats
- Priority support
Advanced
For teams and high-volume operators
$1,068 billed yearly (31% off)
- Everything in Business
- Unlimited channels
- 10 seats
- Priority support
Prices in US dollars, before any applicable taxes.
Frequently asked questions
Can’t find it here? The help center walks through every feature step by step.
Will using MuChat get my Instagram account restricted?
MuChat works through Instagram's official Messaging API — the one Meta built for businesses — so automating replies isn't against the rules. We never log in as you or touch your password, and we only answer people who contacted you first. What you send still has to follow Instagram's community guidelines, so skip the spammy copy.
Do I need to know how to code?
Not a line. Pick a template like Auto-DM links from comments, change the words to yours and publish. When you want more, the Flow Builder lets you add buttons, conditions and delays by dragging — still no code.
Will my DMs sound like a robot?
Only if you write like one. Every word in an automation is yours — your slang, your emoji, your voice. Rotate a few public replies so comment threads never look copy-pasted, and when someone writes back with a real question, a person can take over from the inbox.
What happens when someone replies to an automated DM?
Their reply lands in your shared inbox as unread, with the whole thread above it. If a flow was waiting for their answer, it carries on; if the reply matches another automation's keyword — or you have a default reply on — that one answers. Otherwise it waits for you or your team.
Can I tell which posts actually make money?
Yes. Insights shows runs, link clicks and click-through rate for every automation, and if you record purchases, bookings or sign-ups as conversions — from a flow, a contact's profile or your store through the API — it shows their value and which automation or sequence each one is credited to.
Can I send one message to lots of people?
Yes, with a broadcast to a segment or everyone — and you can split it into up to four versions to see how each does. Instagram only lets businesses message someone within 24 hours of their last message, so a broadcast reaches your recent conversations; MuChat shows how many that is before you send.
Which channels does MuChat support?
Instagram — comments, story replies and DMs — plus WhatsApp, Telegram and SMS in beta. Messenger is waiting on Meta's approval, and TikTok on its partner program.
Can I leave whenever I want?
Yes. Monthly plans are month-to-month (yearly if you want the discount), you can cancel from Settings → Billing, and cancelling keeps your data.
Your next customer is already in your comments
Set up your first automation in the time it takes to write one reply by hand.