Instagram DM templates: 20 messages to copy

Most Instagram DMs a business receives are the same dozen questions. Writing the answer once, well, and reusing it saves hours and keeps your tone consistent. Below are 20 templates you can copy, grouped by the moment they're for. Swap in your own words, link and name; anything in double braces, like {{first_name|there}}, is a personalization token MuChat fills in for you, with the word after the bar used when the name is missing.

First replies

• Hey {{first_name|there}}! Thanks for reaching out 👋 What can I help you with today?
• Hi {{first_name|there}}, thanks for the message! Are you asking about an order, a product, or something else?
• Thanks for getting in touch! We usually reply within a few hours. In the meantime, our FAQ answers the most common questions: [link]
• Hey! We're closed right now, but we'll get back to you first thing tomorrow morning. ☀️

When someone comments a keyword

• Hey {{first_name|there}}! Here's the link you asked for 👇 Tap the button to open it.
• You commented, so here it is! 🎁 Tap below to grab the free guide.
• Thanks for commenting! Quick question before I send the link: are you a beginner or already doing this?
• Here you go! Want me to send you the next one when it's out? Reply YES.

Prices and products

• Thanks for asking! It's [price], and it ships in [time]. Want the link to order?
• Great question! Prices start at [price]. Tell me what you're looking for and I'll point you to the right one.
• That one's back in stock 🎉 Here's the link before it sells out again: [link]

Bookings and calls

• Happy to set up a call! Pick any time that suits you here: [link]
• You're booked for [day] at [time] ✅ I'll send a reminder that morning. Reply here if anything changes.
• Before we talk, what's the one thing you'd most like help with? It helps me prepare.

Follow-ups

• Hey {{first_name|there}}, just checking: did the link work for you?
• Did you get a chance to look at it? Any questions, I'm right here.
• Thanks again for your order! How are you finding it so far?

Giveaways and stories

• Congratulations, you won our giveaway! 🎉 Reply with your email and we'll arrange your prize.
• Thanks for the story mention, {{first_name|friend}}! 💛 Here's a little thank-you code: [code]
• Thanks for replying to our story! Want the full details? Tap below.

How to save and reuse them

For answers you type yourself, save them as quick replies. MuChat keeps up to 20 per workspace, each with a short name, and anyone on your team can drop one into a conversation from the inbox. For answers that should go out without anyone typing, such as a link after a keyword comment, a price reply or an out-of-hours message, put the template into an automation instead. MuChat's ready-made automations, like “Auto-DM links from comments” and “Away message outside business hours”, come with starter text you can replace with these.

What makes a DM template work

• Short: two or three lines read well on a phone. Put the link in a button rather than a wall of text.
• One ask per message: one question or one button, not three.
• Personal: use their first name, with a fallback so a missing name never reads as a blank.
• Honest about timing: if a person will reply later, say when.
• Yours: rewrite each one in your own voice. The structure is the useful part.