The professional dashboard is Instagram's hub for business and creator accounts: your insights, ad tools and creator tools in one place. Public personal accounts get a simpler version called Your dashboard.
How to open it
- 01Make sure your account is public. For the professional dashboard, switch to a business or creator account.
- 02Go to your profile and tap Professional dashboard.
- 03If you don't see it, open the menu and tap Insights under For professionals.
You can also open it on instagram.com.
What the insights show
- A summary of the last 30 days, with more detail under See all insights.
- Reach and engagement for your account and for each post, reel and story.
- Who your audience is, such as their location and age range.
- Ad performance, if you run ads, under Ad tools.
Tools for professional accounts
- Creator tools such as subscriptions, the branded content tool, partnership ads and payouts, where available.
- Business tools such as frequently asked questions for your DMs and ads.
- Guides, case studies and examples from Instagram's @creators and @instagramforbusiness teams.
What you see depends on your account type, country and eligibility, so two accounts can have different tools.
To turn a post's likes, comments, saves, shares and reach into an engagement rate, use the free Instagram engagement rate calculator.
Turn comments into conversations
MuChat answers Instagram comments, story replies and DMs automatically. The Free plan needs no card.