How to add a link to your Instagram story

You add a link to an Instagram story with the link sticker. When someone taps it, Instagram opens the website. Any account can use it; there's no follower minimum any more.

Add a link sticker

1. 01Open the story camera and take or choose a photo or video.
2. 02Tap the Stickers icon at the top of the screen.
3. 03Choose Link.
4. 04Paste or type the web address. You can also change the text the sticker shows, for example "Get the recipe".
5. 05Tap Done, drag the sticker where people will see it, and share your story.

Get more people to tap it

• Say what they get. "Free checklist" or "20% off today" gets more taps than a bare web address.
• Keep it clear of the edges. The reply bar at the bottom and your name at the top cover parts of the screen.
• Point at it. A short line of text or an arrow next to the sticker helps people notice it's tappable.
• Use one link per story. Several links compete with each other.

When people won't leave Instagram: send the link by DM

Many people watch stories without tapping anything. An alternative is to ask them to reply to your story with a word, then send the link straight to their DMs. The link waits in their inbox, and you can keep the conversation going. MuChat does this automatically: see story reply template.

Your story insights show how many people tapped the link. For the right size for a story, see Instagram story size, and to put a reel in your story, see how to add a reel to your story.