Manychat's free plan: what you get, and when you'll pay
Yes, Manychat is free to start: 25 active contacts a month and up to 4 automations. Here's what that covers in practice, the point where you'll need to upgrade, and a free plan with 100 contacts.
Manychat's plan from manychat.com/pricing, checked October 9, 2026.
What's in the free plan
Manychat's Free plan, exactly as its pricing page lists it. No credit card is needed to start.
- 25 Active Contacts per month
- Connect any 2 channels
- Basic automations (up to 4 active automations)
- 1 user
- Basic unified Inbox
- Self-serve Support
- Manychat branding
Source: manychat.com/pricing. Full plan-by-plan prices are on our Manychat pricing page.
25 people a month goes fast
An active contact is anyone you interact with that month, however many messages it takes. Every commenter your automation DMs counts. Manychat doesn't sell extra contacts on Free, so once you regularly reach more than 25 people a month, the next step is Essential at $17/month ($14 billed annually) for 250 contacts.
- A giveaway post with 60 comments of your keyword uses the whole month's allowance twice over.
- A reel that takes off brings far more commenters than 25, all in a day or two.
- A small shop answering a few DMs a day reaches 25 people in under two weeks.
100 contacts, free
MuChat's Free plan follows the same shape with more room: 100 active contacts and 2 seats. Each row shows Manychat first, then MuChat.
| Manychat Free | MuChat Free | |
|---|---|---|
| Price | $0, no card | $0, no card |
| Active contacts a month | 25 | 100 |
| Live automations | Up to 4 | Up to 4 |
| Channels | Any 2 | Any 2 |
| Users / seats | 1 | 2 |
| Branding on messages | Manychat branding | "⚡ Sent with MuChat" |
| Support | Self-serve | Self-serve |
| Live channels today | Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS, email | Instagram (Telegram and SMS in beta) |
Why start on MuChat Free
- 100 active contacts a month, 4× Manychat's 25.
- 2 seats, so you can bring a teammate in from day one.
- Every trigger, the Flow Builder and follow gates are on Free.
- Past 100 contacts, new comments and DMs still get answered and nothing is billed.
Where Manychat is ahead
- More channels are live today: Messenger, WhatsApp, TikTok and email as well as Instagram.
- MuChat runs on Instagram today, with Telegram and SMS in beta and WhatsApp and Messenger coming soon.
Manychat free plan questions
Is Manychat free?
Yes. Manychat's Free plan costs $0 with no credit card and includes 25 active contacts a month, up to 4 active automations, any 2 channels, 1 user, a basic inbox and self-serve support. Messages carry Manychat branding.
How many contacts can I have on Manychat's free plan?
25 active contacts a month: real people you interact with that month, through automations, broadcasts or the inbox. Manychat doesn't sell extra contacts on Free, so growing past 25 people a month means moving to a paid plan, which starts with Essential at $17/month ($14/month billed annually) for 250 contacts.
Is 25 active contacts enough?
It's enough to try comment-to-DM on a post or two. One post that gets a few dozen comments with your keyword uses it up in a day, because everyone your automation answers counts as an active contact for the month.
Does the Manychat free plan remove branding?
No. Free includes Manychat branding on messages; every paid plan removes it. MuChat's Free plan also adds a short "⚡ Sent with MuChat" line, removed on paid plans.
Can I try Manychat's paid features for free?
Yes. Essential and Pro come with a 14-day free trial. MuChat has a 14-day trial on its Essential and Pro plans too.
Is there a free alternative to Manychat with more contacts?
MuChat's Free plan includes 100 active contacts, 4 live automations, 2 channels and 2 seats, with every trigger, the Flow Builder and follow gates, and no card. Past 100 contacts in a month, new comments and DMs still get answered and nothing is billed; only adding contacts yourself pauses. It runs on Instagram today, with Telegram and SMS in beta.
See every paid plan on Manychat pricing, read what to look for in a Manychat alternative, or see MuChat's pricing.
Get 100 contacts free
Start on MuChat Free: every trigger, the Flow Builder and 100 active contacts a month, no card needed.